About HB & Co.

HB & Co., a brand of Heaven Backed LLC, was founded on a simple belief: growing organizations deserve senior-level marketing leadership without the overhead of a traditional agency or the cost of a full-time executive hire.

I work with organizations at pivotal stages of growth, when the vision is clear but positioning, marketing priorities, or the path to execution needs focus. That means combining strategic thinking with hands-on leadership: turning ambitious plans into a clearer market position, a working go-to-market plan, and measurable progress.

Every engagement is led directly by me. There's no account team, no hand-off to junior staff: what gets scoped is what gets delivered.

I've spent my career being the person who builds the marketing function that doesn't exist yet. I joined CarePlus, a Humana subsidiary, as its second marketing hire (July 2011 – April 2017) and was part of the team behind CarePlus's first 5-star Medicare Advantage plan rating from CMS. At Devoted Health (April 2018 – January 2021), I was the first hire in Provider Marketing during the company's first year, when it became one of the fastest-growing Medicare Advantage plans in the industry's history, growing membership by more than 10,000 members. I joined eMed as its second marketing hire and was promoted to Interim Chief Marketing Officer (January 2021 – April 2024), where I managed a multi-million-dollar marketing budget and built the marketing team from the ground up. Most recently, I was the first full-time marketing hire at DeLorean AI (April 2024 – August 2026), where I led the company to a #1 organic search ranking.

At both eMed and DeLorean AI, that ownership went past strategy into production. I built the company websites, ran the paid campaigns myself, and owned conferences end to end: deciding which ones were worth attending, staffing them in person, and building the attribution to prove the spend paid off afterward. The same was true internally, where employee-facing decks, talking points, promotional materials, and templates were mine to build, not just approve.

Through HB & Co., I now bring that same pattern to clients directly, without the layers of an agency in between. The industries have ranged from health insurance to health-tech to AI, but the mandate has always been the same: walk in and build the marketing function that doesn't exist yet.